BACKGROUND
Karnataka Bank has completed 100 years of its existence. To celebrate this milestone and also to spread awareness about the bank, they wanted to do a campaign.
We created a 360-degree campaign that includes a 4-min-long film (Digital, TVC derived from this), 10 digital shorties, OOH, Print, Radio and more. The first asset has gone live and the rest of them will go live subsequently as the campaign progresses.
IN WHAT CAPACITY WAS I INVOLVED?
I was one of the leads on the pitch and we won. The final script of the 4-minute-long film is majorly by my CCO but I have been a part of the writing as well as the end-to-end execution of it. Besides being a part of the entire campaign, I have written 10 shorties for the bank's products and they will go live soon.
MORE CREDITS
Anupama Ramaswamy, Gazal Jain, Ganesh Hegde and more.
